Wix solution guide
BL Scrolling Announcement Bar
Important store messages should be easy to notice without taking over the page. A scrolling announcement bar gives Wix merchants a compact place for a promotion, a launch update, a delivery notice or a time-sensitive reminder.
Choose one primary message
An announcement bar works best when it answers one immediate question: what is happening, why it matters and where the visitor should go next. For a campaign, use a specific offer and end date. For a product launch, name the collection or product group. Avoid trying to combine an offer, a shipping policy and a newsletter request in the same line.
Set it up for the visitor journey
| Message type | Useful approach |
|---|---|
| Promotion | State the offer clearly and link to the relevant collection. |
| Launch | Name what is new and send visitors to the launch page. |
| Update | Keep the wording factual and remove it when it is no longer current. |
BL Scrolling Announcement Bar can be placed at the top of a site or another page section and customised to fit the site’s fonts, colours and layout. Multiple messages should still be managed with restraint so a visitor can understand the priority.
FAQ
Where should the bar appear?
Use a location that is noticeable but does not cover navigation, checkout controls or essential page content.
How often should I change the message?
Update it when the underlying offer or information changes; stale urgency weakens trust.
See the Backlip multi-platform overview or install from the Wix App Market.