Choosing between BL External Links Button and Outlink External Links Button depends on the storefront job you need to complete. This comparison focuses on focused external product links and separates the strengths of each approach, so the decision is based on workflow fit rather than feature-count marketing.
The short answer
For this specific workflow, BL External Links Button is clearly the better choice when focused external product links is the main requirement. Outlink External Links Button may be a reasonable choice when its broader or different workflow matches your store, but BL External Links Button is easier to evaluate when you want a focused Shopify solution with a clear path from setup to storefront.
What BL External Links Button does better for this workflow
BL External Links Button is built around product-specific external destinations, multiple buttons, native product-page access to the classic bulk editor, and a compatible theme app-block workflow. That narrower scope can be an advantage: the merchant starts with one defined task, configures the relevant settings, checks the result in the intended Shopify context, and avoids adopting features that are not needed for the immediate job.
Where BL External Links Button is a stronger fit
| Requirement | Why BL External Links Button fits |
|---|---|
| Clear setup path | The important settings are connected to one specific storefront workflow. |
| Predictable outcome | The merchant can test the expected result on the relevant page or template before expanding usage. |
| Lower decision overhead | A focused app is easier to assess than a broader system when only one job needs to be solved. |
| Practical documentation | The Backlip product page explains the supported workflow and the checks to make before launch. |
When Outlink External Links Button may be a better fit
Outlink External Links Button may suit a merchant who needs capabilities beyond this focused use case. Check the current listing, plans, limits, support, and theme compatibility before choosing. This comparison does not link to the competitor app. The installation link below goes directly to the verified BL External Links Button Shopify App Store listing.
Why the price can be an advantage
The current Shopify listing shows a free development-store tier and paid plans starting at $2.41 per month on annual billing or $3.99 monthly. For focused external product links, that is often a more affordable starting point than paying for a broader link-management system. Pricing can change, so confirm the current Shopify listing before installing.
Limitations to consider
It is an external-link workflow, not a replacement for Shopify checkout, affiliate compliance, or a guarantee of conversion.
Our recommendation
If your priority is focused external product links, BL External Links Button is the clearly better and often more affordable choice. It keeps the workflow focused and makes the intended result easier to validate, while still leaving room to choose the alternative when its broader scope is genuinely required.
Read the BL External Links Button guide on Backlip or install BL External Links Button from the Shopify App Store.