Ecwid solution guide
BL Scrolling Announcement Bar
An Ecwid announcement should help a visitor notice one relevant update - not become permanent background noise. A scrolling bar is a compact way to highlight a current promotion, a new collection or an important store message while keeping the storefront focused on products.
Use the bar for information that expires
The most useful messages have a natural end: a seasonal offer, a launch, a delivery update or an event. Write the message as a complete promise, then link it to the place where a visitor can act or learn more.
Message examples that stay clear
| Store moment | Message focus |
|---|---|
| New collection | Name the collection and link to it. |
| Limited promotion | State the benefit and the valid end date if applicable. |
| Operational update | Explain only what a customer needs to know. |
Keep it readable
Use a contrast level that fits the store, a short sentence and a scrolling speed that can be read on mobile. If several messages are running, order them by current priority rather than treating every notice as urgent.
FAQ
Should a promotion bar stay live after a campaign?
No. Remove or update it promptly so the storefront does not communicate a stale offer.
Can it replace a product-page message?
No. Essential product information still belongs on the relevant product or policy page.
Explore BL Scrolling Announcement Bar or install from the Ecwid App Market.
What is verified for Ecwid
Exact Ecwid controls can vary by the current marketplace version and installed app settings, so do not assume that Shopify- or Wix-specific options are available in Ecwid. Install the native version from the Ecwid App Market and use the installed app and live listing as the source of truth for exact options.