Ecwid solution guide
BL Scrolling Announcement Bar
An Ecwid announcement should help a visitor notice one relevant update—not become permanent background noise. A scrolling bar is a compact way to highlight a current promotion, a new collection or an important store message while keeping the storefront focused on products.
Use the bar for information that expires
The most useful messages have a natural end: a seasonal offer, a launch, a delivery update or an event. Write the message as a complete promise, then link it to the place where a visitor can act or learn more.
Message examples that stay clear
| Store moment | Message focus |
|---|---|
| New collection | Name the collection and link to it. |
| Limited promotion | State the benefit and the valid end date if applicable. |
| Operational update | Explain only what a customer needs to know. |
Keep it readable
Use a contrast level that fits the store, a short sentence and a scrolling speed that can be read on mobile. If several messages are running, order them by current priority rather than treating every notice as urgent.
FAQ
Should a promotion bar stay live after a campaign?
No. Remove or update it promptly so the storefront does not communicate a stale offer.
Can it replace a product-page message?
No. Essential product information still belongs on the relevant product or policy page.
Explore BL Scrolling Announcement Bar or install from the Ecwid App Market.