Core Backlip solution
Scrolling Announcement Bar for Shopify, Wix & Ecwid
A scrolling announcement bar gives a storefront a compact place for one message that matters now. BL Scrolling Announcement Bar helps merchants surface a promotion, launch, free-shipping reminder or operational update across Shopify, Wix and Ecwid.
Choose one clear message
The bar works best when it states what is happening, why a visitor should care and where they should go next. Do not combine a sale, newsletter invitation and delivery policy in one running line.
Match the message to the store moment
| Moment | Useful message |
|---|---|
| Promotion | State the benefit and end date where relevant. |
| New collection | Name the collection and link to it. |
| Store update | Use factual wording and remove it when outdated. |
Keep it readable on mobile
Use adequate contrast, a short sentence and a scrolling speed that a mobile visitor can read. Do not place the bar over navigation, checkout controls or important product information.
Platform-specific guides
Read the Wix announcement-bar guide or the Ecwid announcement-bar guide. On Shopify, first read Shopify announcement bar: native theme feature or app. On Wix, read Wix announcement bar: native strip or app. Writing the message itself? Use the free announcement bar message generator. Explore the Backlip product overview or Install on Shopify · Install on Wix · Install on Ecwid · Install on Shoper.
Verified platform differences
| Platform | Verified focus |
|---|---|
| Shopify | Scrolling or sliding messages, theme-section or site-wide placement, styling, optional images, motion controls, and product or collection targeting. |
| Wix | Message content, typography, colors, spacing, direction, speed, animation, and pause-on-hover. |
| Ecwid | Use the native listing and installed app settings as the source of truth for exact controls. |
| BigCommerce | Install the native marketplace version and confirm its current settings in the BigCommerce control panel. |
| Shoper | Messages managed in the Shoper administration panel, per-message links to a page, category, or product, bar colour or gradient, font, height, scrolling direction, speed and spacing (or a static bar), live preview, and pause-on-hover. |
These platform versions are separate products: a setting shown in one platform should not be assumed to exist in another. The Ecwid and BigCommerce rows reflect the native listings, and the Shoper row is listing-only because that version has not yet been tested in a live store.